jQuery.fn.liScroll = function(settings) {
    settings = jQuery.extend({
        travelocity: 0.07
    }, settings);
    return this.each(function() {
        var $strip = jQuery(this);
        $strip.addClass("newsticker");
        var stripWidth = 0;
        var $mask = $strip.wrap("<div class='mask'></div>");
        var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");								
        var containerWidth = $strip.parent().parent().width();	//a.k.a. 'mask' width 	
        $strip.find("li").each(function(i){
            stripWidth += jQuery(this, i).width();
            });
        $strip.width(stripWidth);			
        var defTiming = stripWidth/settings.travelocity;
        var totalTravel = stripWidth+containerWidth;								
        function scrollnews(spazio, tempo){
            $strip.animate({
                    left: '-='+ spazio
                }, tempo, "linear", function(){
                    $strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);
                });
        }
        scrollnews(totalTravel, defTiming);				
        $strip.hover(function(){
                jQuery(this).stop();
            },
            function(){
                var offset = jQuery(this).offset();
                var residualSpace = offset.left + stripWidth;
                var residualTime = residualSpace/settings.travelocity;
                scrollnews(residualSpace, residualTime);
            }
        );
    });	
};